I. Executive Summary

A. Description of Company's Products & Services

B. Summary Of The Market For Company's Products & Services

C. Summary Of The Financial Plan

1. Funding Required To Grow Company's Business

2. Overview Of Projected Financial Results

II. Business Description

A. Description Of The Business & Company's Selected Segments

B. Description Of Company's Products & Services & Unique Features & Positioning

C. Company's Objectives For The Targeted Market(s)

III. Market Analysis

A. Analysis Of The Market For Company's Products & Services

1. Target Market Segments & Applications

2. Market Size & Growth Potential

B. Customer Requirements

1. Market Research Findings

C. Analysis Of Principal Competition

1. Direct Competition

2. Indirect Competition

D. Regulatory Considerations

IV. Product Plan

A. System Benefit Analysis

B. Product Enhancements

C. Cost Reduction Techniques & Objectives

D. Product Synergies & Line Extensions

V. Marketing & Sales Plan

A. Positioning Strategy

1. Product Mix & Target Segments

2. Pricing Strategy & Structure

3. Promotion

a. Product Introduction & Rollout

b. Ongoing Efforts

c. Marketing Channels

B. Selling Methods To Be Used

1. Approaches

2. Sales Organization & Distribution Strategy

3. Materials & Presentations

4. Sales Training Requirements

VI. Management & Operating Plan

A. Management Team - Roles & Experience

B. Organization Structure

C. Staffing Plan

D. Communications Plan

E. Operations Plan

1. Production Plan & Facilities

2. Distribution Plan

3. Customer Service Plan

4. Product Development

5. Advanced Research

VII. Financial Plan & Projections

A. Funding Requirements

B. Profit & Loss Statement (3 Years)

C. Cash Flow Projections (3 Years)

D. Break-Even Analysis

VIII. Risk Analysis & Management

A. Description Of Risks

B. Management Of Risks

IX. Implemention Plan

A. Milestones

B. Responsibilities